Other people are prepared to put so much effort into other areas of their lives. I mean, nobody says it's wrong to go out shopping for hours on end. People go to salons and have their bodies mucked about with and have their hair and nails done. But five or six nights a week, they come home and they don't want to cook when it takes only half an hour to make a good supper. It's actually quite a relaxing thing to do at night.